Notes on growing
on YouTube.
Playbooks, data teardowns and product notes from the team reverse-engineering what wins on YouTube.
The Psychology Behind Videos That Get Millions of Views
Explore the psychology of viral videos, from curiosity and emotion to clarity and payoff, with evidence-led ideas for YouTube Shorts and long-form content.
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Why Going Viral Can Kill Your Channel and How to Avoid It
Can going viral hurt your YouTube channel? Explore the risks of chasing a hit, losing focus, overspending and how to protect your creative direction.
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Why YouTube Subscribers Matter Less Than You Think
Do YouTube subscribers matter? Learn what subscriber counts reveal, what they miss, and which audience metrics help you plan better Shorts and videos.
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Why Going Viral Doesn't Guarantee YouTube Channel Growth
A viral video brings attention, but what makes viewers return? Learn how to connect Shorts and long-form videos and turn a breakout into lasting growth.
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Should You Delete Underperforming YouTube Videos?
Should you delete underperforming YouTube videos? Learn when to keep, improve, unlist, or remove an upload—and what to check before making that decision.
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What Makes YouTube Videos Go Viral? Lessons From Research
What makes YouTube videos go viral? Explore research on curiosity, sharing, and viewer response, with practical lessons for Shorts and long-form videos.
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How Long Does It Take for YouTube Videos to Blow Up?
How long does it take for YouTube videos to blow up? Learn what affects growth, which metrics to check, and what to do when a video starts slowly.
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The Hidden Pattern Behind Ali Abdaal's Success
We audited 200 of Ali Abdaal's videos and found a repeatable two-engine system behind his growth — not luck, not charisma. Here's the breakdown.
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Are YouTube Hashtags Worth Using in 2026?
Do YouTube hashtags actually help you get views, or are they a waste of your description box? Here's what YouTube's own rules say, the 3-5 hashtag formula that works, and the mistakes quietly hurting your videos.
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Why Kurzgesagt Gets So Many Returning Viewers
Kurzgesagt uploads just twice a month yet keeps 25.4M subscribers coming back for more. Here's the exact retention system behind it, backed by data — and how any creator can borrow it.
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