Notes on growing
on YouTube.
Playbooks, data teardowns and product notes from the team reverse-engineering what wins on YouTube.
Why Kurzgesagt Gets So Many Returning Viewers
Kurzgesagt uploads just twice a month yet keeps 25.4M subscribers coming back for more. Here's the exact retention system behind it, backed by data — and how any creator can borrow it.
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The Ultimate YouTube Publishing Checklist
Want your videos to rank higher? Discover the ultimate YouTube publishing checklist. Learn the exact SEO and upload steps to guarantee your content gets seen.
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The Most Common Words in Viral Titles
Want to skyrocket your YouTube views? Discover the top 5 most common words in viral titles to boost your CTR today.
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How Much Money Does YouTube Really Pay?
Discover how much YouTube pays per 1,000 views in 2026. Compare RPM vs CPM, long-form vs Shorts earnings, and top-paying niches with updated data.
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How Long Does It Really Take to Grow on YouTube? (2026 Roadmap)
A realistic, month-by-month roadmap for how long it actually takes to grow a YouTube channel from 0 subscribers — with real data, monetization milestones, and what to do at each stage.
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Why Most YouTube Analytics Are Useless
Are you tracking the right YouTube analytics? Stop obsessing over vanity metrics like raw views and learn to use CTR and retention to engineer real channel growth.
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Biggest Mistakes Small YouTubers Make (And How to Fix Them)
Struggling to get views? Discover the biggest mistakes small YouTubers make and learn actionable fixes to beat the algorithm and grow your channel.
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The Hidden Signals YouTube Uses to Recommend Videos
Stop guessing how the YouTube algorithm works. Uncover the hidden signals YouTube uses to recommend videos and learn actionable tips to grow your channel.
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How to reverse-engineer the channels winning your niche
The winners in your niche are running a playbook you can read straight off their public data. Here's how to pull it apart.
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