Growwly · Revenue Lab

YouTube Earnings Calculator

Ad revenue depends far more on who watches than how many. Pick your niche and format to see what the same view count is actually worth.

Niche $20.00
Advertisers pay wildly different rates depending on what your audience is worth to them.
Video Format
Shorts monetise at roughly a twentieth of long-form RPM — the ad pool is shared across every Short in the feed.
Monthly Views 100,000
Total monetised views across your channel in a month.
10K 100M
views / mo
Estimated Monthly Revenue
$2,000.00
Annual Revenue
$24,000
RPM Applied
$20.00
50% · 50,000 views $1,000.00
100% · 100,000 views $2,000.00
150% · 150,000 views $3,000.00
Insight

Adjust the inputs to see how niche and format change the maths.